This is a concert series I produce. It's on the top of a building in Oakland and it has a beautiful landscaped garden and pond! Beautiful afternoon!
Musicians work hard at refining their craft and achieving high goals in music. This 3-hour interactive lecture covers the business of securing gigs and attracting audiences to them including
• booking steps and booking etiquette — how and when to approach music
directors/booking managers
• creating press kits (hard copy and
electronic)
• learning about graphic design elements,
including photography and branding
• publicizing (do-it-yourself vs. hiring a
professional publicist)
• advertising (free and paid)
• designing effective email/web
campaigns
• building word of mouth/relationships
• building an audience through your
social community
• advertising and publicity campaign
timing
• preparing and negotiating a media
buy (TV, radio, newspaper)
• selling tickets to a full-capacity room
• following up for a future booking at
the venue
• leveraging future bookings based
on your sold-out success
• creating a direct-marketing commercial
for TV
Students leave with an invaluable information packet filled with sources relating to the above topics.
If you're planning to come, please make reservations as this place gets packed!
This is the 2nd year that Alameda Towne Centre has produced this concert series. Outdoor, kid friendly, near the beach!
This is part of a continuing singer/songwriter concert series. Joining me will be Jean Mann and Anna Laub
I'll be performing with my brothers!!!